TravLikeYou.jpeg

For 13 years, Scott worked full-time as a professional copywriter, content editor, brand strategist, and social media consultant, continuing ad hoc afterwards.

Drawing on his advertising background, Scott wrote the successful initial proposal to secure a $1,000,000 donation to create the Erwin Center for Brand Communication at Clemson in 2012. He has designed and taught classes such as Advertising, Communication, and Culture (USC/Clemson, 3 semesters), Food, Communication, and Culture (Clemson, 3 semesters), and Pop-Up Advertising Agency (Clemson, short summer). His private-sector background also informs his research on viral social media and related phenomena.

 

Working in agency, in-house, freelance, and pro bono contexts, his employers and clients have included:

 

Technology

  • AT&T Wireless

  • Netflix

  • Microsoft

  • Qwest (now Lumen Technologies)

Retail

  • Sears, Roebuck & Co. Catalog

  • Nordstrom

  • Eddie Bauer

  • The Bon Marché, Meier & Frank
    (now Macy’s)

Academic

  • Rosa-Linda Fregoso

  • Sarah Banet-Weiser

  • Haworth Press (now Taylor & Francis)

  • Southeast Women’s Studies Association

Nonprofit

  • Pride of Greenville Choruses

  • Low Cost Therapy Associates

  • Feed & Seed SC

  • San Fernando Valley Community Mental Health

Other

  • Boeing

  • DreamWorks Studios

  • St. Martin’s Press

  • Washington Mutual

 

“I was a communication professional before I was an academic,” Scott says. “This informs the way I approach so many of our students. Advertising and related fields are a huge area in which cultural work takes place, and, as communication instructors, we are contributing to the thinking of those who will be in the front lines of this cultural field.”